There are also promotions for the movie with commercial partners, arranged by Warner Brothers, including tie-ins with Ben & Jerry’s, Borders Books, Ugg footwear and Urban Outfitters. The book on which the movie was based, also called “Where the Wild Things Are,” was written by Maurice Sendak in New York City, according to NYC & Company - Greenwich Village, to be precise. The organization’s entertainment unit is calling the promotion - which culminates on Friday with the release of the film - its largest such effort since a campaign to help Sony Pictures Entertainmentīang the drum for “Spider-Man 3” in 2007.Įlements of the promotion include a proclamation of Wild Things Week in the city photo booths for children, created by Eastman Kodak, at the New York Public Library and the New York Information Center in Times Square and readings at the library by cast members Where The Wild Things Are (1963) is Sendaks most famous book. Just reading his thoughts on art and life make me feel more balanced. NYC & Company, the marketing organization for the City of New York, is going Hollywood again as it teams up with the Warner Brothers unit of Time Warner for a weeklong promotion of the new movie “Where the Wild Things Are.” Maurice Sendak was a mensch, a wonderful man.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |